The BBC (British Broadcasting Company) is the UK’s leading television broadcaster. It is the world’s oldest national broadcasting organisation and the largest broadcaster in the world by number of employees, with approximately 23,000 staff. They might be the oldest in the broadcasting industry but their creative hub in the North of England is just way too cool!
Steering away from the traditional corporate image, many were surprised as they unveiled their new look. The most surprising decision by the team of designers started with ID:SR and a BBC working group thinking about how they could create a workplace that’s a thriving urban neighborhood. The group came up with the decision to abandon the idea of permanent desks and encourage workers to move around the building and interact with different areas.
Capturing the vibrancy of shared spaces and amenities found in cities and offering more choices in less space. ID:SR was inspired by both the digital color palette and the natural colors and texture found in British-sourced fabrics. Test card colors including magenta, lime green, purple and black and white, run throughout the design scheme, balanced and modulated by summer and autumnal colors such as the heather, purple and fresh green colors woven through the traditional Melin Tregywnt spotty fabric. BBC was already committed to supporting local manufacturing and local products. With up to 73% of products and materials manufactured in the UK, BBC North has benefited from a wide range of local talent and skill.
The Quay House atrium meeting pods have created an iconic image for BBC North. Visually striking pods, referencing digital pixels in form and color, have created both focus spaces and intimate collaboration opportunities within the most public of places. Whether holding a team meeting, tweeting or blogging, or just simply catching up with a friend, the workplace has been tailored to support a variety of activities.
Carpet was said to be the key to the design, conceived as a ‘digital tapestry’ that not only expresses the digital age but also helps to define areas and assists with way finding. Colored lighting also assists in way finding, identifying shared amenities across the floors – a perfect execution using light as part of the design concept coupled with function.