“Pushing gaming limits – rigorously testing technology and partnering with forward-thinking companies to redefine the boundaries of our reality is ALIENWARE’s mission to innovation.
Alienware is an American computer hardware subsidiary of Dell. Their products are designed for gaming and can be identified by their alien-themed logo. The company’s flagship store in Chengdu, China is known to be the world’s first flagship store of high-end specialized game brand ALIENWARE fully designed by the company Gramco.
Gramco used high technology, surprising techniques and cool-looking materials to create a store like “laboratory” concept. Futurism is used in the interior of the flagship store featuring the beauty of fascinating metal gloss extra-terrestrial geometric shapes and a limited range of colors. These geometric shapes are evident in the store particularly on the construction of tables and platform used to highlight the products incorporated with specific lighting techniques, chairs and other custom furniture. Vertical streaks of white and blue light techniques illuminate to achieve a “laboratory” like concept. Elements consistent to the concept like Metal, plastic, glass and leather are showcased in this flagship store.
A big display table mainly used for product display and experience is found at the rear of the store. This table is particularly special among the others on this store. This table features a mechanical arm with built-in motion tracking sensor that senses customers approaching and automatically faces the customer. This arm has a display monitor attached that plays the corresponding introduction videos of the products on the table to the customer.
The perfect way to test out products is the gaming zone located in the middle of the store. Gramco believes that customers can fully understand ALIENWARE’s products and feel the pleasure of gaming only when they experience the products by themselves.
The ALIENWARE flagship store is a one of its kind the company continues to create the best experiences possible and aim to deliver for years to come.